Get an end-to-end perspective of the digital marketing & analytics ecosystem in the digital world to plan revenue-generating strategies.
Validity Period: 180 days
New digital technologies have fundamentally reshaped marketing theory and practice over the last decade and have led to a drastic shift in the quality and quantity of information we are able to store, access, and analyse. With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. As such, there’s been a growing demand for skilled digital marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and to deliver valuable insights that drive better customer service
3AI ‘s Digital Marketing and Analytics program covers the various frameworks, tools, and techniques pertaining to digital analytics. You will learn to understand 17 digital marketing and analytics solutions: Mobile Analytics, Social Media Analytics, Campaign Management, CX experience etc. and also get acquainted with tracking campaign performance, accessing visitor behaviour, and gaining the competitive intelligence required to optimize marketing campaigns and improve the online customer experience.
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